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In the conservative book world, nothing is supposed to set off a gold rush like a new Democratic president. Ever since Bill Clinton inspired a wave of right-wing best sellers in the ’90s, publishing houses that cater to Republican readers have learned to make the most of a new villain in the Oval Office, churning out polemics and exposés that aim to capitalize on fear of the new president.

Unless, that is, the new president is Joe Biden.

His presidency may be young, but industry insiders have told me in recent weeks that the market for anti-Biden books is ice cold. Authors have little interest in writing them, editors have little interest in publishing them, and—though the hypothesis has yet to be tested—it’s widely assumed that readers would have little interest in buying them. In many ways, the dynamic represents a microcosm of the current political moment: Facing a new president whose relative dullness is his superpower, the American right has gone hunting for richer targets to elevate.

To some in the publishing industry, the apparent lack of appetite is bewildering. “In the past, it’s been like taking candy from a baby to write a book about the Democratic president,” one frustrated conservative editor told me, requesting anonymity to speak candidly about internal business practices. Now? “Nobody is trying.”

To others, though, the apathy makes sense. Eric Nelson, the executive editor at Broadside Books, the conservative imprint of HarperCollins, told me that the right-wing media’s portrayal of Biden as a weak, addled old man is not conducive to book-length takedowns. “Nobody who watches Fox thinks that Joe Biden is in charge of the country,” Nelson said. The popular narrative on the right is that Biden is a kind of figurehead whose White House is actually being run by radical leftists behind the scenes. “If somebody came to me and was like, ‘I have a book on Biden’s secret plan to destroy America,’ I would ask, ‘How many times does the word nap appear in the index?’” Nelson said.

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