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Because I was playing a character, I felt no shame in commenting on every account I could, hoping to pick up new followers; I was gaining roughly 100 a day. Faye banned me from looking at my phone during office hours. I thought less about what the account could do for my Edinburgh show and more about what it could do for me. Within five weeks I had almost 1,000 followers and Stella appeared in a tiny corner of Grazia in an article on fad diets.

“Do you think I’ll get recognised on the tube?” I asked Faye, who had rightly confiscated my copy of Grazia.

“Bella, there isn’t even a picture of you in the magazine. Please get back to work.”

Bella as Stella: ‘She had no shame. Being her felt incredible.’ Photograph: courtesy of @deliciouslystella

I started gaining a following from the very wellness women I was poking fun at, and was soon invited to one of their book launches. I got into conversation about my forthcoming Edinburgh show with an American yogi who starred in the reality show Ladies Of London.

“What are you gonna do? Are you gonna cook food on stage?” she asked.

“Oh no,” I said, “the show isn’t about Deliciously Stella.”

She gently grabbed my arm. “Honey,” she said, “you need to give the people what they want.” This threw me into existential turmoil. Did people really prefer my alter ego to me? Should I rewrite my show? I don’t know what I was more nervous about: doing a show as Bella, or not doing it as Stella. But by the time the fringe came around, I had 10,000 followers and managed to draw in an audience, even as me. It was a success, so much so that I managed to bag an agent. Somebody even recognised me on the street. I spent the rest of the day on cloud nine.

My new agent invited me to a showbiz party. The end of the fringe bled into the Edinburgh television festival, and the city was filled with TV’s decision-makers (and 50% more cocaine). Agents wheeled around their new signings with rictus gurns, and for the first time I felt as if I could finally relax.

“Next year,” they said, “you’ve got to do a show as Stella.”

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