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While Descent Disciples became Brian’s way into mainstream road cycling, the type of content he could afford to produce on his own, as well as a way to showcase his left-field ideas, it is not his goal to continue being just the guy blazing down Strava segments. Already he’s expanded his purview. There’s Gravel Gods, showcasing the dirt canyons of L.A., and he’s fresh off the premiere of Pray for Speed, a 13-minute road-trip movie shot in SoCal’s hinterlands.

WATCH: PRAY FOR SPEED

Brian’s fans are there for the wide array of content in his videos—from soulful sunset cruises high up in the hills above the Pacific to whipping-around-corners action. Many reach out to tell him how his work has inspired them to pick up road cycling, a sport they previously considered uncool or too exclusive. When Brian rides with pros like Isabel King, Dante Young, or Movistar’s Matteo Jorgenson (who says Safa’s content reminds him of the skating videos he grew up on), he approaches the shoot the same way he does when he films with his friends: There’s no agenda. He doesn’t care about crushing descents or even going hard; he just wants to film them doing their thing, whatever it is on that particular day.

“The more we see people riding how they want to ride,” he says, “the more we’ll see a broader audience attach themselves to road cycling.”

Brands, however, have been less keen to embrace this idea. Although Scott is on board, he’s had a hard time articulating his other ideas—ideas that do not fit within the traditional rubrics of road cycling—to more sponsors. Brian hints at this vision to me, suggesting road trips, landscapes, vibes, all of them belonging to this knot of nebulous ideas that would take road cycling beyond its racing roots, if only the industry would trust his instincts and understand that he seeks inspiration elsewhere. He admits that he watches more surfing videos than cycling videos these days, and he feels that some similarity exists between the two sports “in the feelings you get.” Sure, it’s more drawn-out to fang it down a descent on two wheels than to get barreled inside a fast-breaking wave, but both have that big burst of adrenaline followed by the quiet aftermath, in which the athlete is left to process what they’ve done, and maybe to wonder why they’ve done it. He shrugs, a fatalistic tell that suggests that Brian Wagner is accustomed to being misunderstood.

“I could show [these brands] a surf film and tell them I am trying to do something similar,” he says. “But people just don’t get it until you’ve done it with bikes.”

Since his childhood in South Africa, Brian has always related best to the world by bike. His mother, Sue, gives me the backstory via email, from her home in Namibia.

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