Life Is Too Short To Drive Boring Cars Shirt, hoodie, tank top
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Life Is Too Short To Drive Boring Cars Shirt, hoodie, tank top
Myrna Loy, Mommie Dearest and ol’ Miss Marple. Meet the latest crop of new designers and their eclectic pantheon of muses — and looks.
This story first appeared in the May 19, 2009 issue of WWD. Subscribe Today.
Fashion editor: Mayte Allende; Written by Venessa Lau.
MODEL: KATIE BALL/WILHELMINA; HAIR BY JENNIFER BRENT FOR KERASTASE PARIS; MAKEUP BY MIZU/SUSAN PRICE INC.; FASHION ASSISTANT: JILLIAN HUGELE
Nonoo Lyons
Backstory: The fashion formula here seems a bit improbable. Footwear designer plus eveningwear designer yields…Nonoo Lyons, a tightly edited collection of jackets and coats? There’s nary a heel nor frock in sight, despite the fact that Bahrain-born, London-bred Misha Nonoo (inset, right) cut her teeth with dressmaker Jovani while partner Deborah Lyons launched her own footwear company, Méchante of London, earlier this year. “The way we see it is that jackets and coats are the ultimate accessories,” says Nonoo. “It’s a way of updating a wardrobe without changing everything else.” Nonoo is based in New York; Lyons, who has no plans to abandon her shoe line, shuttles back and forth across the Atlantic.
Collection: Classic with a little bit of attitude — that’s how Lyons and Nonoo describe their small eight-style collection. “[The garments] are named after literary heroines,” explains Nonoo. “Each has its own character.” Thus there’s Bovary, Lolita, Gigi, Karenina, Golightly, Eyre, Bennet and Marple. The Karenina is rife with military references; Golightly is embellished with feathery details, and Lolita (right) is peplumed and short — “very coquettish,” Nonoo says. As for the garment named after Agatha Christie’s old-biddy detective, it’s a wool cape, natch. “You can just imagine Miss Marple riding along her bicycle with her cape on, looking for clues,” says Nonoo. Lyons does the print illustrations in the linings.
Stats: Wholesale prices for the collection range from $240 for the Bennet and Gigi jackets to $375 for the Golightly coat. Intermix, Henri Bendel and Takashimaya New York have all picked up the line.
Frei Designs
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