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When Birdies founders Bianca Gates and Marisa Sharkey were residing in manhattan city in the early 2000s, “sex and the city” turned into the most well liked display on tv and ladies walked 15 metropolis blocks in stilettos without difficulty for his or her ft—but times have changed. The busy ladies of nowadays nevertheless want their outfits to make them consider classy and empowered, however they’re not willing to sacrifice comfort, and they don’t have to. Here’s especially true this summer, as girls are caught between desirous to wear ballgowns to gourmet dinners and desirous to dwell on the couch gazing Netflix in sweatpants, once again. Thankfully, what Gates and Sharkey have created is an ideal in-between: a slipper so you might wear at home, to the market, to brunch and to a lavish vacation spot marriage ceremony, with out being facet-eyed.

Gates and Sharkey launched their first shoe with the idea of providing girls a luxurious “social slipper” which they may wear indoors while exciting visitors. “It form of says, ‘Welcome to my home,'” Gates mentioned, doing a Duchess Kate-like hand gesture. Their company took off almost immediately, no longer only as a result of women were dying to get off those heels all the way through at-domestic dinner parties, however additionally as a result of Birdies gave them an equally-stylish but a whole lot extra purposeful and comfortable choice.

very nearly two years in, the founders began getting feedback from purchasers who talked about the slippers had been now not lasting as long as that they had hoped, when you consider that the fee factor. Worried, Gates and Sharkey asked these consumers how precisely they have been wearing their Birdies. “They were donning them in all places, all day long!” Gates stated. Notwithstanding the initial products had been made with skinny soles supposed for indoor put on, Gates and Sharkey realized their valued clientele desired greater, in order that they launched new footwear with the equal cozy interiors and fun designs, however lots thicker rubber soles. “that’s when the company exploded,” Gates referred to.

for the reason that then, the founders have secured a strong client base of stylish ladies of all a while, and more than just a few celebrities—Meghan Markle and Rachel Zoe covered. Their styles range from sporty sandals and informal commonplace residences to silky, embellished slides. They also have a group of washable apartments in engineered knit, which they designed with busy mothers in mind. “It presents flexibility, or not it’s breathable, it’s washable. That you would be able to spend the day twiddling with your kids in the grass and throw your footwear within the washing computing device later,” Gates referred to.

recently, inspired by means of shiny spice markets, the feminine duo glammed up Birdies’ cherished Songbird and Swan silhouettes with beads, pom poms and beautiful prints. They additionally launched a set of vegan velvet footwear in a lot of styles (all packaged in one hundred% recyclable containers) best for mindful customers.

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“Designers have designed relaxed footwear, but as a girl of any age—including my mother, who’s sixty five—you don’t want to store comfort at Nordstrom, you want to shop style,” Gates referred to.

Gates and Sharkey’s mission, with Birdies, has always been to raise and assist ladies through making them feel beautiful and confident in their day by day lives. Or not it’s a culture of empowerment and transparency which, as moms and entrepreneurs, they absolutely include, and which, in cutting-edge world, comprises prioritizing ethics. One of the most some ways the founders do that is by assisting Angel city, a girls’s soccer team in l. a.. Their donations now not most effective sponsor the crew, however additionally make contributions to different women’s initiatives inside the community.

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