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DEADLINE: Was there a concern on the campaign about the use of celebrities? After all, Hillary Clinton held a pre-election concern in Philadelphia, too.
DOVERE: There was not a concern. I think that what you saw was the Biden campaign, especially, leaning into the idea of making the 2020 election feel like a collective statement that was bigger than politics. There were some well known names in the entertainment industry who were with Trump, but there really were not many. Most of them were not what I think most people would consider 2020 A list folks. .. And I think it speaks to how it feels so recent, the 2020 campaign, and already starting to be part of history, but remember how intense this feeling was, and how intense the four-year moment was for everybody, and how much we were connecting to it and in all sorts of ways in our lives.
DEADLINE: How do you think using celebrity worked for Biden but may not have for Hillary Clinton.
DOVERE: I don’t know that it worked against Clinton in ’16. It didn’t work as much for her as it worked for Biden. I remember at the Democratic Convention in 2016, there was a video that they had made of a bunch of famous people singing Fight Song, and it was a really cool video, and it did a lot to it give a feeling that supporting Hillary Clinton was cool, which was not a sense that most of the campaign was giving off. And they played it at the convention, maybe one other time after that, and then it kind of disappeared. It was a very different approach than what Biden did… It’s Joe Biden. He’s not the cultural figure that Barack Obama was in 2008, even though he had done things like a cameo on Parks and Rec and things like that, a video for the Correspondents Dinner one year with Julia Louis Dreyfus… It was taking him and turning him into something bigger than a presidential campaign, in a way that I think was really important in making people feel connected to this, not just like Republicans versus Democrats, or even Donald Trump versus Joe Biden, but visions of America that were different, how people saw themselves.
DEADLINE: Earlier in the book you talk about the 2018 March for Our Lives, and the involvement of George Clooney in getting that rally going after the Parkland shootings. Why was that so important to include? It’s in the chapter called ‘The Spark.’
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