Growing old is mandatory growing up is optional Sidecar poster
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Growing old is mandatory growing up is optional Sidecar poster
Five years ago, we began an aggressive push to grow our program offerings at Mead Public Library in Sheboygan, Wis., as part of a larger effort to better engage our community and bring new people in the door. The results have been dramatic.
During that span, we went from 500 events a year to more than 1,200, and enthusiasm for our efforts continues to run high in this 50,000-person Midwestern city, which is situated about halfway between Milwaukee and Green Bay. At our one large library, attendance last year neared 40,000 people for our expanded lecture offerings, workshops, makerspace programs, storytimes, after-hours activities, and other events.
But to get to this point, our old way of planning programs had to evolve. This required fundamental changes for our event planners and for our modest one-person marketing department—me.
Today, we plan events much earlier and enforce deadlines more strictly, and most important for me, we’ve streamlined and formalized our publicity-request process to ensure I have all of the information needed to market our programs on a timely basis, without burdening our staff with paperwork.
Our current process for publicity requests now centers around a simple, easy-to-use online Google Form that staff members fill out once their programs are approved. That form contains all the information I need for marketing purposes. As a result, when I begin churning out event posters, fliers, social media posts, web images, newsletters, videos, and more, everything I need is in one place.
In fact, it’s so efficient that we now use the same Google Form for evaluating programs, and we have created a separate one for printing requests for book display signs and other items that are unrelated to programming.
Why We Adopted Google Forms
Five years ago, when we launched our initiative to grow Mead’s program offerings, staff members would fill out a paper publicity-request form and hand-deliver it to our print shop. Or, at least they were supposed to. Too often, staffers did not use the form, or they left out key details regarding their programs. Worse yet, they treated deadlines as optional.
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